Insights
Notes on positioning,
content and AI search.
- By Diane Maxson, Principal & Owner
The Five Reasons Your Content Isn't Showing Up in AI Search
A practical checklist for B2B marketers who want to be found by ChatGPT, Perplexity, and Google AI Overviews
Read the article - By Diane Maxson, Principal & Owner
The Reason Your Sales Team Can't Explain What You Do
Here's the harder question nobody asks: if your best reps consistently go off-script, is the problem the reps or the script?
Read the article - Authored by Diane Maxson, Principal & Owner, The Content Factor
Your Buyers are Already Shortlisting Without You
You lost the deal in a conversation you didn't know was happening.
Read the article - Authored by Diane Maxson, Principal & Owner, The Content Factor
B2B Content Strategy in the AI Era
The landscape of B2B content marketing is undergoing a seismic shift, driven by the rapid advancement of artificial intelligence.
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