Diane Maxson, founder of The Content Factor, brings over 20 years of B2B content marketing leadership. She specializes in simplifying complex tech products into compelling stories that resonate. Based in Atlanta, Diane partners with fintech, SaaS, and telecom sectors, delivering strategic growth solutions.
Articles by Diane Maxson
The Five Reasons Your Content Isn't Showing Up in AI Search
A practical checklist for B2B marketers who want to be found by ChatGPT, Perplexity, and Google AI Overviews
Read the articleThe Reason Your Sales Team Can't Explain What You Do
Here's the harder question nobody asks: if your best reps consistently go off-script, is the problem the reps or the script?
Read the articleYour Buyers are Already Shortlisting Without You
You lost the deal in a conversation you didn't know was happening.
Read the articleB2B Content Strategy in the AI Era
The landscape of B2B content marketing is undergoing a seismic shift, driven by the rapid advancement of artificial intelligence.
Read the article